Sunday, August 18, 2013

On "Communicating Economics"

Paul Krugman writes:

What every economist, and for that matter every writer on any subject, needs to realize is that unless you are a powerful person and people are looking for clues about what you’ll do next, nobody has to read what you write — and lecturing them about what they’re missing doesn’t help. You have to provide the hook, the pitch, whatever you want to call it, that pulls them in. It’s part of the job.
Powerful advice for any writer.

I'll drink to that.